Advantage Sales and Marketing Merchandising Jobs

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Advantage Solutions Sr Consumer Research Analyst in Minneapolis, Minnesota



Guest Quest provides primary research and retail consulting to drive strategic business initiatives and decision making for our clients. Our approach delivers primary research generated insights and actionable recommendations that lead to sales growth and guide new business development. We provide an array of research capabilities that allow businesses to better understand shopper behavior and are always evolving and customizing our service offering to meet our client’s needs. The environment is fast paced and a combination of independent and highly collaborative working style. As the ideal candidate, you must be adaptable, organized, high energy, a creative problem solver and an innately curious individual.


  • Support qualitative and quantitative shopper research projects under the direction of a senior researcher. This will include operating in the role of project manager, moderator in-training, survey writer, note-taker, data analyst and storyteller.

  • Eventually lead small-scope projects from start to finish as skills and confidence develops.

  • Own the execution of Guest Quest’s review seeding program which includes activities like: communication with clients, recruiting, screening & communicating with participants, tracking shipments,troubleshooting, and recappingevents for clients.

  • Develop an expertise in social listening utilizing a variety of social intelligence tools. Prior experience in social listening is not required, but general curiosity about the insights that can be gained from consumer chatter on the internet is required.

  • Analyze and interpret research data including quantitative survey data qualitative interview data.

  • Note-takers for qualitative interviews and create an easy to analyze format for report writing.

  • Develop stories founded on data and relevant action oriented insights for our clients in a concise and clear manner.

  • Effectively manage planning and execution logistics for Guest Room and other qualitative research. This will include coordinating with 3rd party recruitment firms, recruiting, screening & scheduling participants, coordinating pre-interview activities and managing day of logistics.


  • Excellent interpersonal & organizational skills

  • Proactive and committed to delivering results

  • Team oriented, with proficiency in working with a large degree of autonomy

  • Exceptional attention to detail; ability to successfully manage multiple projects and tasks

  • Aptitude for learning new technology and applications

  • Proficiency with Windows-based office software (Excel, PowerPoint, Outlook, Word)

  • Willingness to travel 20% of the time

  • Bachelor’s degree in business, statistics, marketing, market research or psychology (preferred)

  • 2+ years of relevant experience (marketing, market research, data analytics)

Industry: Market Research, Data Analytics, Insights & Intelligence, Category Management, Retail

About JLB:

JLB is a retail business consulting firm dedicated to driving business growth for our clients. We offer Sales + Account Management, Category Management, Consumer Research, Business Insights, Creative Strategy + Experience and Retail Services support for numerous brands at Target. Our team comes from a variety of backgrounds and we are committed to fostering an environment that promotes diversity and inclusion.

Job Will Remain Open Until Filled


The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Position Summary

The Sr. Manager Market Research oversees market research team and efforts implemented to monitoring market conditions in local, regional or national markets for potential sales growth opportunities for clients, customers and/or the Company. In addition, designs, conducts research, and establishes methodology for market research projects.

Essential Job Duties and Responsibilities

Market Research

  • Determine purpose and research questions to be answered through market research by communicating with client management teams

  • Create scope of work to be communicated to client management teams detailing the resources currently available and those needed to obtain through primary research

  • Build out Research Ethnograph Shop A Longs

  • Collect and analyze secondary data sources to create and/or answer market research and business objectives

  • Develop methodology, create surveys and administer the survey to the sample.

  • Work with sample or staffing company to ensure the survey is administered properly

  • Provide training to staff to ensure that surveys are distributed and given as instructed

  • Present market research findings in written and/or oral reports to client management teams

Manage Direct Reports

  • Manage workload of direct reports to ensure client satisfaction

  • Manage, train and mentor staff to help them achieve professional objectives

  • Create best-in-class practices for staff to follow

Project/Client Management and Support

  • Develop project objectives by reviewing project proposals and plans, and conferring with management

  • Manage project schedule by monitoring project progress, coordinating activities, and resolving problems

  • Define major business opportunities by prioritizing information to support the goals of our Clients, Customers, and Company

  • Manage, build and maintain ongoing strategic and collaborative relationships and category management activities

Data Collection

  • Provide information for Clients, Customers, and Business Development Managers through the use of syndicated or customer-specific data sources

  • Meet specific needs of requesting party by determining appropriate data selection and custom assortment

Data Analysis/Interpretation/Application

  • Determine and quantify primary business opportunities and key drivers by analyzing data

  • Support key business opportunities by recommending solutions based on applicable data

  • Define major business opportunities by prioritizing information to support the goals of our Clients, Customers, and Company

Presentation Development

  • Finalize all data and organizing sales story for presentation to Clients, Customers and/or Business Development Manager

  • Recommend strategic direction based off collaboration with senior client management teams

Presentation Delivery

  • Communicate business opportunities and recommend action plans by working with Clients, Customers, Sr. Managers and/or Business Development Managers

  • Assist Directors and Business Development Managers where appropriate by participating in the presentation of the analysis and recommendations

Supervisory Responsibilities

Direct Reports

Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

Indirect Reports

May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job.

Travel up to 10%

Minimum Qualifications

Education Level: (Required) Bachelor's Degree or equivalent experience

Field of Study/Area of Experience: business or related field

  • 5+ years of experience in applicable field (i.e. sales and marketing agency, Customer, and/or Client)

  • 2-3 years of supervisory experience

  • Market Research Certification from accredited program

Skills, Knowledge and Abilities

  • Ability to ensure a high level of service and quality is maintained

  • Ability to make oral presentations

  • Ability to gather data, to compile information, and prepare reports

  • Ability to develop strategic plans to grow the business

  • Analytical and research Skills

  • Conflict management skills

  • Demonstrated ability to provide cross-functional leadership

  • Team building Skills

  • Good interpersonal skills

  • Ability to direct, lead, coach, and develop people

  • Skill in supervising to include delegating responsibility, training and evaluating performance

  • Ability to visualize and plan objectives and goals strategically

  • Strong prioritization skills

  • Excellent written communication and verbal communication skills

  • Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers

  • Familiarity with Planogram software and creating planograms desired

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. the Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Job Locations US-MN-Minneapolis

Primary Posting Location : City Minneapolis

Primary Posting Location : State/Province MN

Primary Posting Location : Postal Code 55401

Primary Posting Location : Country US

Requisition ID 2024-431300

Position Type Full Time

Category Sales (Professional)

Minimum USD $70,000.00/Yr.

Maximum USD $90,000.00/Yr.